Title Quality
How Vantage scores your product titles — length, brand, specificity, formatting, and tips to improve
Last updated: 6th June 2026
Title Quality
Weight: 16.7% — This is one of the three highest-weighted dimensions. Your product title is often the first (and sometimes only) piece of data an AI shopping agent evaluates when deciding whether to recommend your product.
What Vantage checks
Vantage evaluates four aspects of every product title:
Title length (30 points)
Titles work best when they're descriptive but not bloated. Vantage rewards titles in the sweet spot:
| Length | Points | Why |
|---|---|---|
| 50-80 characters | 30 | Optimal — descriptive without being excessive |
| 30-49 characters | 20 | Acceptable but could include more detail |
| 80-120 characters | 15 | A bit long — may get truncated by some platforms |
| Under 30 or over 120 | 0 | Too short to be useful or too long to be readable |
Brand inclusion (20 points)
AI agents use brand names to match products to shopper queries. Vantage checks whether your product's vendor or brand name appears in the title.
- Brand name found in title: 20 points
- Brand name missing: 0 points
Specificity (25 points)
Specific, attribute-rich titles help AI agents understand exactly what the product is. Vantage looks for concrete details like material, color, size, and numbers.
Each specific attribute found earns 8 points, up to a maximum of 25 points. Four or more attributes in your title earns the full score (three attributes earns 24).
Marketing fluff and formatting (25 points)
AI agents prioritize factual information over hype. Vantage checks for two things:
No marketing fluff (15 points): Words like "ultimate," "best," "amazing," "premium," or "incredible" add noise without information. Zero fluff words earns 15 points. One fluff word drops you to 8. Two or more earns 0.
Clean formatting (10 points): Titles should use normal capitalization (not ALL CAPS) and include separators like dashes or commas to structure information clearly.
Tips to improve
- Lead with the brand name. "Nike Air Max 90 Running Shoe" beats "Running Shoe Air Max."
- Include 2-3 key attributes. Material, color, size, or model number — whatever helps identify the product.
- Aim for 50-80 characters. Long enough to be specific, short enough to display cleanly.
- Drop the hype. Replace "Amazing Premium Widget" with "Stainless Steel Kitchen Widget — 12oz."
- Use separators. Dashes and commas help both humans and AI agents parse your title.
Before and after
Poor title:
"AMAZING Premium Blender!!! Best Ever"
- Too much fluff ("AMAZING," "Best Ever")
- ALL CAPS
- No brand, no specs, no useful detail
- Score: ~8/100
Good title:
"Vitamix A3500 Ascent Series Blender — 64oz, Stainless Steel"
- Brand name included (Vitamix)
- Model number (A3500)
- Specific attributes (64oz, Stainless Steel)
- Clean formatting with separator
- Score: ~95/100
Common mistakes
- Keyword stuffing: "Blender Smoothie Blender Kitchen Blender Countertop Blender" — repeating keywords hurts readability and doesn't help AI agents.
- All marketing, no data: "The Ultimate Kitchen Companion You'll Love!" — no brand, no model, no specs.
- Too short: "Blue Shirt" — missing brand, material, size, style.
Quick win: add your brand name and one specific attribute (like material or size) to every product title. That alone can jump your Title Quality score by 30-40 points.