Improving Scores
A prioritized playbook for improving your AI readiness scores — from critical fixes to finishing touches
Last updated: 6th June 2026
Improving Scores
This is your step-by-step priority list for improving AI readiness scores. Work from top to bottom — each step is ordered by impact on your overall score.
Priority 1: Fix critical data gaps
Before optimizing, check for products with critical issues:
- No price set — Products without pricing can't be recommended by AI agents.
- No images — A product without any images scores zero on the Image Quality dimension.
- Empty descriptions — A product with no description text scores zero on Description Quality. Descriptions under 50 words earn nothing for the word-count component, capping the dimension well below its potential.
- No category assigned — Without a category, Vantage falls back to the Generic attribute checklist instead of a category-specific one, and Category & Taxonomy scores poorly.
Fix these first. They represent the difference between a product being invisible and being in the game.
Priority 2: Title Quality (16.7% weight)
Your product titles are the highest-leverage change you can make.
- Add your brand name to every title
- Include 2-3 specific attributes (material, color, size, model)
- Aim for 50-80 characters
- Remove marketing fluff words ("ultimate," "amazing," "best")
- Use clean formatting with separators (dashes, commas)
Example: "Blue T-Shirt" becomes "Nike Dri-FIT Men's Training T-Shirt — Blue, Size M"
Priority 3: Description Quality (16.7% weight)
Write detailed, factual descriptions for every product.
- Target 150-300 words per product
- Lead with specs and facts, not marketing
- Include a bullet-point specs section (material, dimensions, weight, features)
- Mention 5+ concrete attributes
- Combine paragraphs and bullet points for structure
Priority 4: Attribute Completeness (16.7% weight)
Check the Category Checklists for your product types and fill in the expected attributes.
- Make sure your product category is correctly assigned (so the right checklist applies)
- Add attributes to titles, descriptions, tags, or metafields
- Use variant options for attributes like size and color
Priority 5: Product Identifiers (13.3% weight)
- Add GTINs/UPCs (barcodes) wherever possible — especially on resold branded products
- Create meaningful, consistent SKUs for all products and variants
- Add manufacturer part numbers if available
Priority 6: Category & Taxonomy (11.1% weight)
- Assign a Shopify product category to every product
- Choose the most specific (deepest) category available
- Set a descriptive product type
- Ensure product type and category are consistent
Priority 7: Lower-weight dimensions
These carry less individual weight but collectively account for 25.7% of your score:
- Image Quality (8.9%): Upload 5+ images per product, write unique alt text for each
- Variant Structure (5.6%): Use standard option names (Size, Color, Material), assign unique SKUs
- Pricing & Availability (5.6%): Track inventory, use compare-at pricing correctly
- Policy & Compliance (5.6%): Add shipping weight, mention return policy and warranty in descriptions
Quick wins (5 minutes or less)
These changes take very little time but can meaningfully improve scores:
- Add your brand name to your 10 lowest-scoring product titles
- Add shipping weight to all products (even an estimate helps)
- Rename any "Option 1/2/3" variant labels to "Size," "Color," etc.
- Add alt text to the primary image of your top products
- Set a product category on any uncategorized products
After making changes in Shopify, trigger a re-sync in Vantage to see your updated scores. Scores only update when product data is re-synced.